Creative Industries in the Context of the COVID-19 Pandemic

The subjects of the research are the dynamics of the development of creative industries, their role in achieving sustainable development goals, measures of state support for the creative sector in Russia. The pandemic and accelerated digitalization are radically changing the landscape and structure of creative industries, which found themselves in a «shock» situation due to a low margin of safety and were forced to restructure the formats of their work with audiences and markets.

The purpose of the work is to assess the consequences of the coronavirus pandemic for the development of creative industries. For this purpose, a comparative analysis of the dynamics of economic indicators of the development of the music industry and the film industry was carried out with a plausible period. It is shown that consumer behavior in the sphere of culture and leisure is changing significantly, the supply in the music, cinema and animation sector is expanding and structurally changing, new formats of activity based on a combination of offline and online services are being created, causing the emergence of new major players in the creative industries markets that create digital ecosystems. The role of creative industries in the life of society is established, which form an influential part of the economy and employment, make an important contribution to social well-being, and provide social communication and inclusion of vulnerable groups in public life.

It is concluded that under the imposed restrictions, the volume of the creative industries market has significantly decreased, which prompted music companies to make up for financial losses through music streaming, the film industry — the realization of television and Internet rights to films. The measures necessary for strategic support of creative industries sectors are proposed.

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