Factors of competitiveness of higher educational institutions in the field of entrepreneurship education

The subject of the study is ensuring the competitiveness of higher education institutions in the field of entrepreneurship education.

The purpose of the work is to identify the relationship between the phenomena of quality and competitiveness of universities in the process of creating and implementing educational programs on entrepreneurship.

The relevance and importance of considering the ratio of quality and competitiveness in the field of entrepreneurial education are due to the objective request of stakeholders to improve the quality of entrepreneurial education, in particular ordinary citizens — possible future or novice entrepreneurs, their environment, public authorities who understand the need for professional solutions to entrepreneurial tasks in various fields for the integrated development of the country, as well as the business community of the Russian Federation Federations.

The article presents an analysis of the relationship between the quality of education and the competitiveness of educational institutions of higher education. Based on the use of methods of deduction, induction, synthesis and the case method, the factors influencing the level of competitiveness of universities involved in the process of teaching entrepreneurship are revealed.

It is noted that the factors of competitiveness in the field of entrepreneurship education are based on a resource-based approach to describing competitiveness. Groups of educational resources are identified and classified as factors of competitiveness of universities in the field of entrepreneurship education. Special attention is paid to the quality of academic resources for entrepreneurship education. The conclusion is made about the importance of forming competitive educational results in the field of entrepreneurship education by improving the quality of educational programs, content, methods and technologies of entrepreneurship education.

1. Chepurenko A. Entrepreneurship theory: new challenges and future prospects. Foresight-Russia. 2015;9(2):44– 57. (In Russ.). DOI: 10.17323/1995–459x.2015.2.44.57

2. Molchanov I. N. Education as a social institution: an entrepreneurial vector. Ekonomika. Nalogi. Pravo = Economics, taxes & law. 2022;15(5):38–46. (In Russ.). DOI: 10.26794/1999–849X-2022–15–5–38–46ORI

3. Osipova O. S. Evolution of student innovative entrepreneurship in Russia. Ekonomika. Nalogi. Pravo = Economics, taxes & law. 2023;16(5):6–15. (In Russ.). DOI: 10.26794/1999–849X-2023–16–5–6–15

4. Rubin Y., Lednev M., Mozhzhukhin D. Entrepreneurship education in action: a matrix of competencies for a bachelor’s degree program. Annals of entrepreneurship education and pedagogy. 2018:187–202.

5. Khrutsky V. E., Korneeva I. V. Modern marketing: a handbook on market research. Moscow: Finance and Statistics; 2002. 528 p. (In Russ.).

6. Romanova I. B. Competitiveness management of higher education institutions. Ulyanovsk: Srednevolzhsky Scientific Center; 2008. 140 p. (In Russ.).

7. Yudanov A. Yu. Competition: theory and practice. — 3rd ed. Moscow. GNOME and D, 2001:31–34. (In Russ.).

8. Rubin Yu. B. Discussion questions of modern competition theory. Sovremennaya konkurentsiya = Journal of Modern Competition, 2010;21(3):38–67. (In Russ.).

9. Vasil’ev, A. I. Quality and Competitiveness in the system of higher education: aspects of interrelation. Vysshee obrazovanie v Rossii = Higher Education in Russia. 2019;28(4):37–43. (In Russ.). DOI: 10.31992/0869–3617–2019–28–4–37–43

10. Pashchenko N. I. Competitiveness of universities and strategies of their activities in the context of regional competition. Diss. Cand. Sci. (Econ.). Ufa; 1999. (In Russ.).

11. Fatkhutdinov R. A. University competitiveness management. Vysshee obrazovanie v Rossii = Higher Education in Russia. 2006;(9):37–38. (In Russ.).

12. Rubin Yu. Management of participation in competition as a direction of scientific research. Sovremennaya konkurentsiya = Journal of Modern Competition. 2024;18(1):69–91 (In Russ.). DOI: 10.37791/2687–0657–2024–18–1–69–91

13. Rubin Yu. B., Mozhzhukhin D. P. Higher entrepreneurship education: guidelines for the formation and mitigation of restrictions. Vysshee obrazovanie v Rossii = Higher Education in Russia. 2022;31(11):106–121. (In Russ.). DOI: 10.31992/0869–3617–2022–31–11–106–121

14. Rubin Yu. B., Alekseeva E.V., Lednev M.V., Mozhzhukhin D. P. Entrepreneurship education: the way of rooting in university segment of russian education. Sovremennaya konkurentsiya = Journal of Modern Competition. 2017;61(1):30–56. (In Russ.).

15. Morris M., Webb J., Fu J., Singhal S. A Competency-based perspective on entrepreneurship education: conceptual and empirical insights. Journal of Small Business Management. 2013;51(3):352–369.

16. Baron R. A., Markman G. D. Beyond. Social capital: the role of entrepreneurs’ social competence in their financial success. Journal of Business Venturing. 2003;18:41–60.

17. Rauch A., Frese M. Let’s put the person back into entrepreneurship research: a meta-analysis on the relationship between business owners’ personality traits, business creation, and success. European Journal of Work and Organizational Psychology. 2007;16;353–385.

18. Robles L., Zárraga-Rodríguez M. Key competencies for entrepreneurship. Procedia Economics and Finance. 2015;23:828–832.

19. Matthews Ch., Solomon G. The curricular confusion between entrepreneurship education and small business management: a qualitative analysis. Annals of entrepreneurship education and pedagogy: in association with the united states association for small business and entrepreneurship (USASBE) Edward Elgar Publishing Limited, Inc. 2014:107.

20. White R., Hertz G., Moore K. Competency based education in entrepreneurship: a call to action for the discipline. annals of entrepreneurship education and pedagogy: in association with the United States association for small business and entrepreneurship (USASBE) Edward Elgar Publishing Limited, Inc. 2016:1.

21. Mitchelmore S., Rowley J. Entrepreneurial competencies: a literature review and development agenda. International Journal of Entrepreneurial Behavior& Research. 2010;16(2):92–111.

22. Liguori E., Cowden B., Hertz G. (2016). Teaching entrepreneurial sales skills: a co-curricular approach. annals of entrepreneurship education and pedagogy: in association with the United States association for small business and entrepreneurship (USASBE) Edward Elgar Publishing Limited, Inc. 2016: 389–391.