The Economy of Impressions as a Way to Respond to the Challenges of the Modern World

Abstract

The subject of the research is the transition to the economy of impressions as a way of society’s response to modern challenges of emergency situations. The relevance of this task is due to the formation of a new economic model in which impressions act as a consumer value that is in demand in the market. It is not so much the facts of the purchase of goods and services themselves that become important, as the sensations and emotions experienced by the consumer when buying them, which ultimately leads to a rethinking of the usefulness of the good in his eyes, depending on the impressions and sensations received. Thus, there is a transformation of the concept of the value of a good, i.e. its utility, in which part of the output in the form of added value created as a result of production increases or decreases depending on the feelings experienced by the consumer of goods and services when they are purchased.

The purpose of the work is to characterize the economy of impressions, in which there is an increase in the social stratification of society depending on its social stratification.

Conclusions are drawn that the introduction of innovations in scientific and technological progress outstrips the needs of society and human capabilities for their development, necessitating state support for the development of self-financing deprived of commercial opportunities for such socially significant sectors of the economy impressions as healthcare, education, tourism, to improve the cultural level of people. Cities that accumulate creative capital play a special role, and the future of the new economy belongs to creative industries.