Stimulating the Economic Growth of Regions Based on the Development of Resort and Recreational Areas as One of the Responses to the Sanctions Policy of the West

The subject of the study is the resort and recreational sphere in Russia, which traditionally performs important socio economic functions, ensuring the restoration of health and working capacity of employees and their family members. In difficult geopolitical conditions, it is necessary to search for growth points that can become an adequate and accurate response to the sanctions policy of the West. The resort and recreational sphere not only contributes to improving the quality of life and preserving human potential, but also provides social stability and balance in the labor market. The purpose of the work is to model the directions of stimulating the economic growth of the region based on the development of resort and recreational areas. The strengthening of the importance of enterprises and organizations of resort medicine in regions that have historically developed recreational and health-improving and rehabilitation activities aimed at disease prevention and health promotion, support of the labor market and consumer market, maintaining the trend towards the activation of domestic tourism and acceptance of the growing tourist flow. It is determined that the fulfillment of the tasks facing the recreational-resort complex depends on strategic and tactical planning, which allows to increase the commercial effect of using the diagnostic and therapeutic base, to reduce the costs of non-core functions. At the regional level, significant results are considered to be the attraction of tourist flow from other subjects of the Russian Federation, the promotion of service programs with high medical and social potential, the formation of foreign economic relations. The purpose of the work is to model the directions of stimulating the economic growth of the region based on the development of resort and recreational areas. Research methods —  system, structural-functional and comparative analysis, modeling of socio-economic processes. Conclusions are drawn that it is necessary to have a scientifically based strategic goal-setting, its relationship with tactical measures to support resort and recreational areas, which will contribute to solving economic, environmental and social restrictions in the conditions of Western sanctions. Significant effects will be the formation of new jobs, the provision of health and wellness services to a large circle of people, including those in need of rehabilitation.

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