Social mechanisms of smoothing out subcultural contradictions in the world of global transformations.

The relevance of the work is to identify the need to take into account and use the possibilities of subcultural differentiation in the development and implementation of strategies for sustainable development of territories and economic entities. The subject of the study is the social mechanisms of smoothing subcultural contradictions in the context of glocalization. The purpose of the work is to develop effective measures to stimulate sustainable development based on the study of the possibilities of social mechanisms for smoothing subcultural contradictions of subcultures. Based on institutional logic, the article examines the interaction of subcultures and the impact of this interaction on the implementation of a sustainable development strategy at the regional and municipal levels, as well as within the organizational culture of enterprises. It is established that underestimation of the formation and development of subcultures can lead to the marginalization of the territory, characterized by a decrease in qualification and demographic characteristics, as well as to an increase in social problems. The directions and ways of harmonization of urban space are proposed. The role of subcultures in organizational transformations related to the development of knowledge management systems is shown. It is revealed that a better understanding of the driving forces and limitations of organizational knowledge management is achieved through a more thorough study of unique socio cultural features. It is concluded that the formation and implementation of a sustainable development policy at the macro and micro levels can be carried out more successfully if the development and implementation of projects that take into account the opinions of representatives of different subcultures are envisaged.

1. Jong A. World risk society and constructing cosmopolitan realities: a bourdieusian critique of risk society. Frontiers in Sociology. 2022;(7). URL: https://www-ncbi-nlm-nih-gov.translate.goog/pmc/articles/PMC9099254.

2. Oyserman D. Culture three ways: culture and subcultures within countries. Annual review of psychology. 2017:68:435–463.

3. Kok A. M., de Bakker F. G. A., Groenewegen P. Sustainability struggles: Conflicting cultures and incompatible logics. Business & Society. 2019;58(8):1496–1532. URL: https://journals-sagepub-com.translate.goog/doi/full/10.1177/0007650317703644.

4. Shed’ko Yu. N. Factors and conditions of sustainable development of the region: synergy of interaction. Vestnik MGOU. Seriya: Ekonomika = Bulletin of the Moscow State University. Series: Economics. 2014;(4):49–55. (In Russ.).

5. Potyomkin V. K., Vel’misova D.V. The social mechanism of the formation of value-motivational meanings in the activities of employees of enterprises and organizations. Sociologiya i pravo = Sociology and law. 2019;(2):12–20. (In Russ.).

6. Sheridan D. O. The space of subculture in the city: gettingspecific about berlin’s indeterminate territories. Field‑ A Free Journal for Architecture. 2007;1(1):97–119.

7. Leont’eva L. S. The total organizational culture as a managerial resource of regional development. Intellekt. Innovacii. Investicii = Intelligence. Innovation. Investment. 2019;(1):6–11. (In Russ.).

8. Fouce H. The borders of subculture: resistance and the mainstream by alexander dhoest, steve maillet, barbara segaert and jacques haers, eds. Journal of World Popular Music. 2020;7(1):91–94. URL: https://journal.equinoxpub.com/JWPM/article/view/18338/20428.

9. Cörvers F., & Mayhew K. Regional inequalities: causes and cures. Oxford review of economic policy. 2021;37(1):1–16.

10. Artemova O.V., Logacheva N. M., Savchenko A. N. Harmonization of the industrial city space: social guidelines. Ekonomika regiona = The economy of the region. 2021;17(2):538–551.

11. Celermajer D., Churcher M., Gatens M. & Hush A. Institutional transformations: imagination, embodiment, and affect. Angelaki. 2019;24(4):3–21.

12. Panina O. V., Krasyukova N. L., Dorofeev A. N. Digitalization of public administration. Moscow: Prometheus; 2023. 348 p. (In Russ.).

13. Kadyrova G. M. et al. Prospects to create and apply artificial intelligence in the activities of public authorities. IOP Conference Series: Earth and Environmental Science — IOP Publishing. 2021;650(1):012014.

14. Shed’ko Yu.N. Transformation of power, civil society, business structures during the Fourth Industrial Revolution. New Economic policy for Russia and the world. Collection of scientific papers of participants of the International Scientific Conference. XXVII Kondratiev readings. edited by V. M. Bondarenko. Moscow: Interregional Public Organization for the Promotion of the Study and Promotion of the Scientific Heritage of N. D. Kondratiev; 2019:229–235. (In Russ.).

15. Panina O. V. A model for implementing the strategy of digital transformation of public administration in the Russian Federation. Management and business administration = Menedzhment i biznes‑administrirovani. 2023;(2):85–96. (In Russ.).

16. Habrieva T. Ya. Experience of the best practices of the civil service of Russia and China. Monograph. Moscow: Jurisprudence; 2020. 396 p. (In Russ.).

17. Krasyukova N.L., Kirillova O.S., Vasyunina M.L. Assessment of the contribution of direct participation of citizens in the development of a comfortable urban environment, improving its quality and in the implementation of the national project «Housing and urban Environment». Voprosy istorii = Questions of history. 2022;(4–2):274–281. (In Russ.).

18. Warren A., Gibson C. Subcultural enterprises, brand value, and limits to financialized growth: the rise and fall of corporate surfing brands. Geoforum. 2017;86:177–187.

19. Schein E. H. Organizational culture and leadership (Vol. 2). John Wiley & Sons. Publisher. San Francisco: Jossey Bas; 2010.

20. Mayasandra R. N., Pan S. L. Consequences of implementing knowledge management initaitives in different organizational subcultures. ECIS 2004 Proceedings; 2004. 147 p.

21. Titov S. A., Titova N. V. Intra-organizational subcultural dynamics in digital transformation projects. Strategicheskie resheniya i risk‑menedzhment = Strategic decisions and risk management. 2020;11(3):294–303. (In Russ.). DOI: 10.17747/2618–947X-2020–3–294–303

22.