Financial Technologies of Non-Financial Ecosystems: World Practice
https://doi.org/10.26794/1999-849X-2022-15-1-72-80
Abstract
The subject of the study is the development of Russian non-financial ecosystems in the conditions of digitalization of the world economy.
The relevance of the topic of the article is due to the fact that at present the concept of «business ecosystem» is becoming more and more popular and is actively used by both producers of goods and services and their consumers. Non-financial ecosystems, the founders of which, as a rule, are IT organizations, develop comprehensive client solutions, controlling almost the entire value chain and related financial calculations.
The object of research in this article is foreign and Russian non-financial ecosystems.
The purpose of the work is to identify the features of the formation and development of Russian non-financial ecosystems using financial technologies. The results of the study allow us to draw conclusions about the explosive growth of business ecosystems in the Russian Federation, which creates risks for their participants and other economic entities. The article highlights three basic strategies for creating business ecosystems: the development of new fintech solutions on their own; the acquisition of shares in diversified companies and its inclusion in the ecosystem; the creation of intraand inter-industry collaborations. The analysis of creation and functioning of the largest Russian non-financial ecosystems is carried out: Yandex, VK (until October 2021 Mail.ru Group) and MTS. It is shown that at the first stage of development, the use of the first strategy is typical for Russian non-financial ecosystems. At the second stage of development, these ecosystems begin to develop their payment systems, as well as provide non-core services, which is possible only with the use of the second basic strategy. Financial ecosystems, which are based on the largest Russian banks, are characterized by the use of the second, and in some cases, the third basic strategy when creating an ecosystem.
About the Authors
A. G. Glebova
Financial University
Russian Federation
Russian Federation
Anna G. Glebova — Dr. Sci. (Econ.), Assoc. Prof.; Prof. of Department of World Finance
Moscow
Zh. V. Ivanovskaya
Financial University
Russian Federation
Russian Federation
Zhanna V. Ivanovskaya — Cand. Sci. (Econ.), Assoc. Prof., Department of World Economy and International Business
Moscow
I. V. Lukashenko
Financial University
Russian Federation
Russian Federation
Inna V. Lukashenko — Cand. Sci. (Econ.), Assoc. Prof., Department of World Finance
Moscow
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Review
For citations:
Glebova A.G., Ivanovskaya Zh.V., Lukashenko I.V. Financial Technologies of Non-Financial Ecosystems: World Practice. Economics, taxes & law. 2022;15(1):72-80. (In Russ.) https://doi.org/10.26794/1999-849X-2022-15-1-72-80
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