<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">etl</journal-id><journal-title-group><journal-title xml:lang="ru">Экономика. Налоги. Право</journal-title><trans-title-group xml:lang="en"><trans-title>Economics, taxes &amp; law</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1999-849X</issn><issn pub-type="epub">2619-1474</issn><publisher><publisher-name>Финансовый университет при Правительстве Российской Федерации</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26794/1999-849X-2022-15-2-117-127</article-id><article-id custom-type="elpub" pub-id-type="custom">etl-47</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МИРОВАЯ ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>WORLD ECONOMY</subject></subj-group></article-categories><title-group><article-title>Налоговые льготы и субсидии как инструменты развития экономики впечатлений: китайский опыт</article-title><trans-title-group xml:lang="en"><trans-title>Tax Incentives and Subsidies as Tools for Developing the Impression Economy: Chinese Experience</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0556-2195</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сяофэн</surname><given-names>ДАЙ</given-names></name><name name-style="western" xml:lang="en"><surname>Хiaofeng</surname><given-names>DAI</given-names></name></name-alternatives><bio xml:lang="ru"><p>ДАЙ Сяофэн — аспирант </p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>DAI Xiaofeng — Postgraduate student </p><p>St. Petersburg</p></bio><email xlink:type="simple">st080708@student.spbu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Санкт-Петербургский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>09</day><month>05</month><year>2025</year></pub-date><volume>15</volume><issue>2</issue><fpage>117</fpage><lpage>127</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сяофэн Д., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Сяофэн Д.</copyright-holder><copyright-holder xml:lang="en">Хiaofeng D.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://etl.fa.ru/jour/article/view/47">https://etl.fa.ru/jour/article/view/47</self-uri><abstract><p>Объект исследования — экономика впечатлений Китая.</p><p>Предмет исследования — влияние налоговых льгот и прямых государственных субсидий на размер инвестиций в научно-исследовательскую деятельность предприятий в экономике впечатлений Китая.</p><p>Цель работы — на основе выявления оптимального способа государственной поддержки развития экономики впечатлений в условиях тесной интеграции культуры и технологий в современной экономике предложить фискальные инструменты, направленные на оптимизацию деятельности в сфере экономики впечатлений в Китае. В статье анализируются современные меры фискальной поддержки развития экономики впечатлений в Китае, а также проверяется оправданность стимулирования научно-исследовательской деятельности предприятий экономики впечатлений КНР исходя из перспектив их роста посредством направления прямых государственных субсидий и  предоставления  налоговых льгот. При  этом  оценивается  сила  воздействия  соответствующих фискальных инструментов поддержки экономики впечатлений. Установлено, что налоговые льготы могут способствовать активизации научно-исследовательской деятельности китайских предприятий в секторе экономики впечатлений и их эффект от налоговых льгот может быть более значительным, чем от прямых государственных субсидий. В целях исследования используется модель множественной линейной регрессии. Анализируются факторы, способствующие эффективной научно-исследовательской деятельности предприятий и организаций.</p><p>Делается вывод о необходимости дальнейшего усиления налоговых стимулов для предприятий в китайской экономике в постпандемийное время. Предлагаются фискальные меры, направленные на развитие экономики впечатлений в Китае.</p></abstract><trans-abstract xml:lang="en"><p>The object of the study is the economy of impressions of China. The subject of the study is the impact of tax incentives and direct government subsidies on the amount of investment in research activities of enterprises in the impression economy of China.</p><p>The purpose of the work is to propose fiscal instruments aimed at optimizing activities in the field of the impression economy in China based on identifying the optimal way of state support for the development of the impression economy in conditions of close integration of culture and technology in the modern economy. The article analyzes modern measures of fiscal support for the development of the impression economy in China, and also checks the justification for stimulating the research activities of enterprises of the impression economy of the People’s Republic of China based on the prospects for their growth through direct government subsidies and the provision of tax benefits. At the same time, the impact of the relevant fiscal instruments to support the impression economy is assessed. It has been established that tax incentives can contribute to the activation of research activities of Chinese enterprises in the impressions economy sector and their effect from tax incentives may be more significant than from direct government subsidies. For the purposes of the study, a model of multiple linear regression is used. The factors contributing to the effective research activities of enterprises and organizations are analyzed.</p><p>It is concluded that it is necessary to further strengthen tax incentives for enterprises in the Chinese economy in the post-pandemic period. Fiscal measures aimed at developing the impression economy in China are proposed.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>экономика впечатлений</kwd><kwd>Китай</kwd><kwd>меры фискальной поддержки</kwd><kwd>налоговые льготы</kwd><kwd>прямые государственные субсидии</kwd><kwd>научно-исследовательская деятельность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>impression economy</kwd><kwd>China</kwd><kwd>fiscal support measures</kwd><kwd>tax incentives</kwd><kwd>direct government subsidies</kwd><kwd>research&#13;
activities</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование проводится при поддержке Государственного комитета по стипендиям КНР (грант № 202009010033)</funding-statement><funding-statement xml:lang="en">The study is supported by the State Scholarship Committee of the People’s Republic of China (grant No. 202009010033)</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Pine, Joseph B., II, and James H. Gilmore, The experience economy: work is theatre and every business a stage. Cambridge, MA: Harvard Business School Press; 1999.</mixed-citation><mixed-citation xml:lang="en">Pine, Joseph B., II, and James H. Gilmore, The experience economy: work is theatre and every business a stage. Cambridge, MA: Harvard Business School Press; 1999.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">赵放,吴宇晖. 体验经济的思想基础及其规定性的阐释. 吉林大学社会科学学报, 2014, 54(02):62–69+173.[Zhao Fang, Wu Yuhui. The ideological basis of experience economy and the explanation of its prescriptiveness. The Journal of Social Sciences of Jilin University, 2014;(54.02):62–69. (In Chin.)].</mixed-citation><mixed-citation xml:lang="en">赵放,吴宇晖. 体验经济的思想基础及其规定性的阐释. 吉林大学社会科学学报, 2014, 54(02):62–69+173.[Zhao Fang, Wu Yuhui. The ideological basis of experience economy and the explanation of its prescriptiveness. The Journal of Social Sciences of Jilin University, 2014;(54.02):62–69. (In Chin.)].</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Christensen F. Global experience industries. Aarhus, Denmark: Aarhus University Press; 2009．</mixed-citation><mixed-citation xml:lang="en">Christensen F. Global experience industries. Aarhus, Denmark: Aarhus University Press; 2009．</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">文化和旅游部发布《“十四五”文化产业发展规划》 [The Ministry of Culture and Tourism released «The 14th Five-Year Plan for the Development of Cultural Industries» (In Chin.)]. URL: http://zwgk.mct.gov.cn/zfxxgkml/zcfg/zcjd/202106/t20210607_925031.html.</mixed-citation><mixed-citation xml:lang="en">文化和旅游部发布《“十四五”文化产业发展规划》 [The Ministry of Culture and Tourism released «The 14th Five-Year Plan for the Development of Cultural Industries» (In Chin.)]. URL: http://zwgk.mct.gov.cn/zfxxgkml/zcfg/zcjd/202106/t20210607_925031.html.</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Solow, Robert M. Technical change and the aggregate production function. The review of Economics and Statistics. 1957;(39.3):312–320. DOI: 10.2307/1926047</mixed-citation><mixed-citation xml:lang="en">Solow, Robert M. Technical change and the aggregate production function. The review of Economics and Statistics. 1957;(39.3):312–320. DOI: 10.2307/1926047</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Chan, Su Han, John D. Martin, and John W. Kensinger. Corporate research and development expenditures and share value. Journal of Financial Economics. 1990;(26.2):255–276.</mixed-citation><mixed-citation xml:lang="en">Chan, Su Han, John D. Martin, and John W. Kensinger. Corporate research and development expenditures and share value. Journal of Financial Economics. 1990;(26.2):255–276.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Callen, Jeffrey L., and Mindy Morel. The valuation relevance of R&amp;D expenditures: Time series evidence. International review of financial analysis. 2005;(14.3):304–325.</mixed-citation><mixed-citation xml:lang="en">Callen, Jeffrey L., and Mindy Morel. The valuation relevance of R&amp;D expenditures: Time series evidence. International review of financial analysis. 2005;(14.3):304–325.</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Simachev, Y., Kuzyk, M. &amp; Feygina, V. Public support for innovation in russian firms: looking for improvements in corporate performance quality. International Advances in Economic Research. 2015;(21):13– 31. DOI: 10.1007/s11294–014–9509–5</mixed-citation><mixed-citation xml:lang="en">Simachev, Y., Kuzyk, M. &amp; Feygina, V. Public support for innovation in russian firms: looking for improvements in corporate performance quality. International Advances in Economic Research. 2015;(21):13– 31. DOI: 10.1007/s11294–014–9509–5</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Hewitt-Dundas, Nola, and Stephen Roper. Output additionality of public support for innovation: evidence for Irish manufacturing plants.European Planning Studies. 2010;(18.1):107–122. DOI: 10.1080/09654310903343559</mixed-citation><mixed-citation xml:lang="en">Hewitt-Dundas, Nola, and Stephen Roper. Output additionality of public support for innovation: evidence for Irish manufacturing plants.European Planning Studies. 2010;(18.1):107–122. DOI: 10.1080/09654310903343559</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">杨杨, 汤晓健, 杜剑. 我国中小型民营企业税收负担与企业价值关系——基于深交所中小板上市公司数据的 实证分析.税务研究.2014;(3):3–7.[Yang Yang, Tang Xiaojian, Du Jian. The relationship between tax burden and enterprise value of small and medium-sized private enterprises in China — an empirical analysis based on data from small and medium-sized board listed companies on the Shenzhen Stock Exchange. Taxation Research. 2014;(3):3–7. (In Chin.)].</mixed-citation><mixed-citation xml:lang="en">杨杨, 汤晓健, 杜剑. 我国中小型民营企业税收负担与企业价值关系——基于深交所中小板上市公司数据的 实证分析.税务研究.2014;(3):3–7.[Yang Yang, Tang Xiaojian, Du Jian. The relationship between tax burden and enterprise value of small and medium-sized private enterprises in China — an empirical analysis based on data from small and medium-sized board listed companies on the Shenzhen Stock Exchange. Taxation Research. 2014;(3):3–7. (In Chin.)].</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">郭文.政府补贴与数字文化企业成长性研.营销界.2021;(17):185–188.[Guo Wen. A study of government subsidies and the growth of digital culture enterprises. Marketing Circles. 2021;(17):185–188. (In Chin.).</mixed-citation><mixed-citation xml:lang="en">郭文.政府补贴与数字文化企业成长性研.营销界.2021;(17):185–188.[Guo Wen. A study of government subsidies and the growth of digital culture enterprises. Marketing Circles. 2021;(17):185–188. (In Chin.).</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
